By: Billy Cartee
One of my favorite authors, E.B. White once wrote:
“Every morning I awake torn between a desire to save the world and an inclination to savor it. This makes it hard to plan the day. But if we forget to savor the world, what possible reason do we have for saving it? In a way, the savoring must come first.”
This is our first campaign as brand owners, our intention is to share what we are passionate about and to place a voice, lifestyle and level of simplicity behind our product. The ultimate goal is not to sell you some useless product that sits in your closet and means nothing to you. Not to mention to add to your shameless collection of shoes, shirts, gear, you name it--I know we all have one obsession in our lives that we over consume. Our goal is to get you thinking.
Thinking about how you can start “Cairn.” Cairn about the way you consume, cairn about the way you treat people, cairn about the way you treat our planet and cairn about what’s most important to you. A cairn is intended to pave the way, I think you should start too.
As humans we need to understand what’s going on in this world. We can not continue to read half-assed written articles by friends who claim they are superior experts on any given topic. We need to care enough to be educated to form our own opinions and create substantial evidence of why we feel the way we do. We can not tolerate individuals who speak on our behalf and guide our moral compasses. But, at the same time we can not become full fledged anarchists who rant and whine at every disagreement that comes our way. If everyone got what they want, nothing would be accomplished. Dilution at its finest.
But, what I hope you pull from this article is that you first savor what you believe in. Appreciate the liberties you have and know what you are truly fighting for. For me, I care about human kind, I care about the planet we live in and I believe in progress not perfection. For me cairn starts at the root. If you find a product that you love…that aligns with your beliefs don't only use it, become an ambassador and tell your friends. “Cairn ‘Bout the World” is our effort to see the change we most desire, through a collective effort of our peers. It is very possible to reduce our impact on the environment and choose a lifestyle that is not controlled by material possessions and materialistic happiness.
What are you “cairn” about?
: a pile of stones that marks a place (such as the place where someone is buried or a battle took place) or that shows the direction of a trail.